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The Study of Management Business Development in Trade Organization
Matula, Jan ; Ing. Jan Pagáč. (referee) ; Jurová, Marie (advisor)
This Bachelor thesis focuses on the preparation of the proposal for the company Auto Jonáš s.r.o. which aims to streamline service management across the enterprise for greather customer satisfacrion. There is a destription of a possible solution from a theoretical point of view, where knowledge is captured from the literature on this topic. Another part of the work are used theoretical knowledge to a selected enterprice.
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Business Development Study to Provide Customer Service
Wenigová, Anna ; Tesař, Rostislav (referee) ; Jurová, Marie (advisor)
The submitted diploma thesis deals with a study of business development of AZ KLIMA a.s. focusing on marketing and services. The theoretical part defines basic concepts related to business and marketing. Information is taken from scientific literature that discusses given problematics. This information is then used to create a practical part that deals with a comprehensive analysis of the current state of the above-mentioned company. It includes SWOT analysis, PESTE analysis and McKinsey 7S model. A specific business development strategy is defined based on individual analyses. The solution proposal then defines specific steps leading to a business development. The aim of this work is to create a development strategy that will be effective and beneficial for the company in the long term.
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Development of Business Model of Company
Kostka, Petr ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
Bakalářská práce se zaměřuje na návrh a rozvoj obchodního modelu. V teoretické části jsou vymezeny postupy a nástroje pro zhodnocení podniku. V analytické části jsou poznatky o současném stavu podniku a vnějšího okolí. Tyto poznatky jdou poté vyhodnoceny podle důležitosti a jsou podle nich formulovány návrhy na rozvoj podniku.
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Business Development Study to Provide Customer Service
Wenigová, Anna ; Tesař, Rostislav (referee) ; Jurová, Marie (advisor)
The submitted diploma thesis deals with a study of business development of AZ KLIMA a.s. focusing on marketing and services. The theoretical part defines basic concepts related to business and marketing. Information is taken from scientific literature that discusses given problematics. This information is then used to create a practical part that deals with a comprehensive analysis of the current state of the above-mentioned company. It includes SWOT analysis, PESTE analysis and McKinsey 7S model. A specific business development strategy is defined based on individual analyses. The solution proposal then defines specific steps leading to a business development. The aim of this work is to create a development strategy that will be effective and beneficial for the company in the long term.
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Development of the enterprise in market conditions
Demidov, Ivan ; Vávra, Oldřich (advisor) ; Boháček, Jiří (referee)
The Subject Matter of my bachelor thesis is the development of the enterprise. The Objective is the analysis of the enterprises development in market environment through the examination of the car dealer JSC AVTODOM and forming the proposals for improving the development of the enterprise. Joint-stock company AVTODOM was founded in 1992, specializing on sales of Premium and Luxury car segments. The 1st chapter discloses theoretical and methodological aspects of the development of the automotive dealer chain in a market environment of Russia. The 2nd chapter includes a General characterization of the JSC AVTODOM and analysis of the development of the company; the second part of the chapter also presents suggestions for improving the development of the automotive dealer chain.
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Support for small and medium-sized businesses in the Czech Republic in terms of reference networking- impact on income tax and newly established working positions in 2014
Pelikánová, Šárka ; Vostrovská, Zdenka (advisor) ; Bartůsková, Lucia (referee)
The thesis deals with the issue of support for small and medium-sized businesses in the Czech Republic focusing on one of the market-based forms of such support in terms of networking. Specifically, the work is aimed at reference networking, and describes it in detail using an example of its representative in the Czech market. Within its theoretical part, the work defines the concept of small and medium-sized business. Further it explains the concept of promoting entrepreneurship in terms of public and market support. In the framework of this distinction, examples of some of the forms of such support have been listed. On the example of Switzerland, local representative forms of public support of entrepreneurship have been presented and compared to those in the Czech Republic. Further, networking concept has been introduced, and some principles of its operation have been defined. Different kinds of networking have been described. In the practical part, functioning of reference networking in particular, has been described more in detail on the example of the company Business for Breakfast Česká republika s.r.o. Using a questionnaire survey among the members of this concept, its benefits for both the members of the concept, as well as for the state budget have been investigated. The analysed benefits are examined in terms of both budget revenues, as well as in terms of cost savings. Fields of business, for which reference networking seems to be most beneficial, have been mentioned. In the end, benefits of representative public forms of business support with reference marketing have been compared. The study has confirmed that reference networking is an effective form of market-based support for small and medium-sized businesses, and has a positive impact on both the state budget, as well as on creating a favourable business environment in the Czech Republic. Despite public forms of business, these benefits are demonstrable and measurable.
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Creation of the Business Plan for the Development of Family Business
Sedmerová, Romana ; Moulis, Pavel (advisor) ; Michal, Michal (referee)
The subject of this thesis is one family business and its planned expansion. This thesis supplies above all a literature research; it defines business, family business, customers, and business plan. The aim of this thesis is to elaborate a business project concerning
the expansion of an online shop. The planned expansion entails opening up a new store in Chomutov. The business plan is to serve as a tool for decision-making regarding
the project implementation. Within the plan an analysis of current customers must be done as well as a marketing plan and a market analysis in Chomutov. The analytical part includes STEP and SWOT analyses and the financial plan. In the conclusion, the results of the partial analysis are summarized and recommendations for a concrete business are given.
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The Study of Management Business Development in Trade Organization
Matula, Jan ; Ing. Jan Pagáč. (referee) ; Jurová, Marie (advisor)
This Bachelor thesis focuses on the preparation of the proposal for the company Auto Jonáš s.r.o. which aims to streamline service management across the enterprise for greather customer satisfacrion. There is a destription of a possible solution from a theoretical point of view, where knowledge is captured from the literature on this topic. Another part of the work are used theoretical knowledge to a selected enterprice.
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